Lolita Dresses was and popularized by the imagery of some Visual Kei (or "visual rock" bands. Malice Mizer (pronounced Marisu Miseru) is a Visual Kei band (disband now), former leader and guitarist of Malice Mizer, Mana, is commonly given credit for starting the Gothic Lolita style. In 1999, he founded his own fashion label, Moi-même-Moitié, for which he coined the terms Elegant Lolita Clothing (EGL) and Elegant Gothic Aristocrat (EGA). Mana, a male, regularly appears in the Gothic & Lolita Bible, modeling his own Victorian-inspired designs with heavy Gothic makeup and big hair.
The popularity of Lolita Skirts as a very distinct style and community peaked around 2004 and 2005 in Tokyo. Its popularity outside Tokyo is slowly rising or at its peak in many areas, and the related maid cafe phenomenon still slowly growing. The responsive of Japanese to the acceptance of Gothic Lolita not only the reflection of Japanese super high fashion sense and perseverance in fashion, but tell us something also of the Japanese society and Japanese culture, why the Gothic Lolita can be a vogue in Japanese Street Fashion.
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bands. Malice Mizer (pronounced Marisu Miseru) is a Visual Kei band (disband now), former leader and guitarist of Malice Mizer, Mana, is commonly given credit for starting the Gothic Lolita style. In 1999, he founded his own fashion label, Moi-même-Moitié, for which he coined the terms Elegant 
